Using Instagram UX to Optimize Your Mobile PDP
For many luxury brands, Instagram drives some of the most traffic to your site. Landing page optimization is crucial to increasing CVR, so why not use Instagram’s UX to inform some of the functionality on your own site?
One of the behaviors we’ve become accustomed to because of Instagram is how we navigate through Instagram stories:
When you want to see more stories from one person, you tap right.
When you want to move on to the next person’s story, you swipe.
See how luxury hair accessories and jewelry brand Jennifer Behr adopted both functionalities, allowing mobile users to either tap or swipe to move forward and backward between images on the PDP: