How Luxury Brands Are Smart About Promotions

 

Luxury brands are full-price businesses. Luxury customers are able to purchase whatever goods they want no matter the price. However, everyone loves a good deal.

  1. Limit your distribution, have product that no one else does.

  2. Limited your sale dates

  3. Try non-traditional sale dates

  4. Minimum Spend

  5. Gift Card Incentives for Future purchases

  6. Leverage free shipping periods

  7. Simply don’t go on sale – it’s hard to un-train the customer to expect markdowns.

 
Marketing StrategyMegan Maquera