How to Maximize Revenue From Wishlists

 

If you have Wishlist capabilities or are thinking about adding it, now’s the time. The wishlist is often forgotten, but it can be an effective tool in your marketing playbook. Here are a few ideas on how to drive sales by using customer’s wishlist data:

  1. Send to others – encourage this around holidays or near birthdays if you capture.

  2. Updates on price drops

  3. Updates on limited quantities remaining

Once you see a return on these automations, you can encourage wishlist use. See how Farfetch and Mara Hoffman have done this:

Multi-Brand Luxury Fashion Marketplace: Farfetch

By encouraging people to engage with their wishlists you’re also getting them to move down the purchase funnel – by browsing your site and “wish-listing” items, they’re also entering your browse abandonment flows, shopping cart abandonment flows, even even making outright purchases.

Single Brand Luxury Fashion: Mara Hoffman

 
Marketing StrategyMegan Maquera